Cookie policy

Here you will find information on how we use cookies on our websites. You can change and withdraw your consent for the processing of cookies and other identifiers.

You can read about what cookies are, how and why they are used, and how you can control your use of cookies by changing settings.

The use of cookies may change over time, and you will always be able to see when this text was last updated under 'Last updated' at the bottom of the page.

What is a cookie?

A cookie is a small piece of data sent from a web page and stored in a user's web browser, mobile phone or another device. Cookies enable many of the functionalities on our websites and help us enhance a smooth user experience. We use the term "first-party cookies" for cookies set by us and the term "third-party cookies" for cookies set by third-party technology vendors.

There are also other technologies, such as pixel tags, web bugs, web storage and other similar files and technologies that may carry the same function as cookies. In this cookie policy, we use the term "cookies" for cookies and all similar technologies.

We have classified the cookies that we use based on the purpose they are used for. We use cookies that are strictly necessary for our website to operate, cookies that measure the performance & provide personalized user experiences and cookies that help us deliver targeted advertising.

We share data that we collect via first-party cookies with third-party technology vendors who process on behalf of us. More information about sharing this data can be found in our privacy policy.

Information collected through a third-party cookie is subject to the privacy policy of that third party, and not our privacy policy.

Below we list different categories of cookies that we use on our websites. For each category, we also list most often used tools.

Cookie categories

1. Strictly necessary cookies

Our website needs these cookies to work correctly. They enable some basic functionalities, such as buying on-line, using logged-in services or chatting with our customer service. These cookies do not store any personally identifiable information.

OneTrust (first-party cookies)
OneTrust cookies help us to remember visitors' cookie consent preferences and to determine when we need to ask visitors to give/update their preferences.
GIOSG (first-party and third-party cookies)
GIOSG is supplying a chat function on our websites.
Puzzel (first-party cookies)
Puzzel is supplying a chat function on our websites.
EPiServer (first-party cookies)
EPiServer is a content management system providing users access to content to be displayed in their browsers.
Crowdio (third-party cookies)
Crowdio provides a chat function for existing and potential company customers outside office hours.
Google reCAPTCHA (third-party cookies)
Google reCAPTCHA helps protect our services from spam and abuse by keeping automated software out of our services.

2. Performance & user experience cookies

These cookies collect anonymous information that helps us understand how visitors interact with our website. They allow us to improve user experience and offer more relevant content, and they enable our website to remember information that changes the way it works or looks. These cookies do not store any information that can be used to directly identify a person, but they can be used to identify a person indirectly together with other information we have about you. This is done on aggregated level for statistical purposes.

Microsoft Application Insights (first-party cookies)
Used to collect statistical data about web site usage, load times and more. The cookie stores a unique identifier to recognize users on returning visits over time. The data is anonymous and is not connected to any identified individuals.
Dynatrace (first-party cookies)
Dynatrace relies on browser cookies to correlate user interactions in the browser with general page and backend performance metrics. Cookies are mainly used to monitor site performance.
Visual Website Optimizer (first-party cookies)
Visual Website Optimizer is a tool used for A/B testing, scroll depth analysis, click analysis etc. When we use Visual Website Optimizer we are making sure that no personal data is collected. Cookies set by this tool is eg used to make sure that the same user interface variant is displayed for each visit if a user is participating in a design experiment.

Google Analytics (first-party cookies)

Google Analytics cookies register a unique ID and collect statistical about how the visitor uses the web site. It also tracks the user across devices and marketing channels and collects data about the visitor's devices. Google Analytics does not store any information that can be used to directly identify a person, but it can be used to identify a person indirectly together with other information we have about you.
Confirmit (third-party cookies)
Confirmit is used for creating surveys that help us collecting feedback from visitors' experiences.
MyNewsdesk (first-party cookies)
MyNewsdesk is a digital service where press releases, images and videos are published and from where this information is shown on our website.

Sleeknote (Piwik Analytics) (third-party cookies)
Piwik statistics are used in relation to the Sleeknote service. Sleeknote is used for providing the user an easy way to request a contact from us.
Trustpilot (first-party and third-party cookies)
Trustpilot is a service for gathering and displaying customer reviews.
HubSpot (first-party cookies)
HubSpot is a lead nurturing system that can be used for creating contact forms and publishing content for the user.
Salesforce Marketing Cloud (first-party cookie)
Salesforce Marketing Cloud collects data to improve user experience within if.no/our sites and offer more relevant content and marketing communication.

3. Advertising & targeting cookies

These cookies are set by advertising and targeting platforms. They are used for understanding visitors' interests and offering more relevant and personalized experiences. You will see ads on third-party websites based on your behavior and interests on our site. These cookies do not store any directly identifiable personal information, but they may identify your browser and internet device. If you do not allow these cookies, the advertising you see will be less relevant to you.

HubSpot (third-party cookies)
HubSpot is a lead nurturing system that can be used for tracking users' behavior to be further utilized for personalized marketing & targeting.
Adform (third-party cookies)
An ad platform that collects data to measure the effect of ads and what a visitor does on a web site in relation to ads that are shown. Adform is also used to identify a site visitors interest in a specific product and to show more relevant ads for specific target audiences.

Bing (third-party cookies)
A search engine provided by Microsoft, cookies contain a unique user ID. The cookie enables user tracking by synchronizing the ID across many Microsoft domains.
Doubleclick / Google Ads (third-party cookies)
Doubleclick is subsidiary of Google and an ad platform for digital advertising. It is also used to collect data to measure the effect of advertising and can be used to identify user groups to target digital advertising to, based on data about previous visits on a website.
Facebook (third-party cookies)
A social media platform that inserts cookies to measure advertising effectiveness and to create target groups for advertising.
LinkedIn (third-party cookies)
A social networking service that inserts cookies to measure advertising effectiveness and to create target groups for advertising.
Youtube (third-party cookies)
A video sharing service that inserts cookies to measure advertising effectiveness and to create target groups for advertising.
Salesforce Marketing Cloud (first-party cookie)
Salesforce Marketing Cloud collects data to improve user experience within if.no/our sites and offer more relevant content and marketing communication.

4. Advanced analytics & targeting

Within this category we use online identifiers to enrich your online behavioral statistics with information we and our partners have about you to provide us better understanding of user behavior. This information is used for advanced analytics, advertising and targeted marketing purposes. Your data is never sold to third parties and is only used to either improve your experience by providing more relevant content or avoiding to provide irrelevant content. Within this category we don't use any additional or other tools than already listed in the other categories. For more information about the effects of consenting to Advanced Analytics & Targeting, please read our Privacy Policy.

How to choose your cookie settings and control cookies

Click here to manage certain types of cookie settings.

If you want to totally opt-out of having cookies stored on your browser, you can change the security settings of your web browser and choose to not accept any cookies. Common web browsers are Chrome, Firefox, Internet Explorer and Edge.

If you have this setting, no cookies will be stored from If's or any other web site. However, you may also notice that some functions on web sites are not available to you. Using anti-tracking tools to prevent use of cookies may also disable some functions. That's why we do not advise to use anti-tracking tools at If's web site or to totally opt-out from cookies.

You can also change your web browser settings so that you get a warning every time a site is trying to set a cookie. You can then decide for each cookie if you want to accept it or not.

More information about how to handle cookies in your web browser can be found at https://www.aboutcookies.org/

More information about targeted advertising based on your Internet usage can be found at http://www.youronlinechoices.eu/

According to the Norwegian electronic communications act section 7-2 b, all visitors should be informed when a website use cookies and consent to the use of cookies.

Last revised: 19.05.2019